Date: 2021-10-14 Source: Suma Tech
Recently, the expert symposium on the launch of the Olympic Channel of the China Media Group was held in Beijing, and the symposium announced that the Olympic Channel will be launched soon! As the first sports channel in the world to broadcast simultaneously in 4K UHD and digital platform, the channel includes CCTV Olympic TV channel and digital platform, the sources said. The TV channel will be called CCTV16 and broadcast 24 hours on the star in 4K+ HD mode. At the same time, the digital platform covers PC terminal, APP terminal, H5 and new media platforms such as WeChat and Weibo.
（Photo source: CCTV.com）
（Sumavision UHD video product）
As one of the main supporting units for the launch of the Olympic Channel, Sumavision (stock code: 300079) provides core UHD equipment and solutions, including 4K AVS2 encoder, 4K satellite receiver, etc., to ensure the smooth broadcast of CCTV16 in video transmission and other links, and bring excellent visual experience of 4K UHD content to the global audience. At present, Sumavision has realized the whole industrial chain layout in the field of UHD, and its core technology has won many national weight awards including the second prize of the National Science and Technology Progress Award. At the same time, the company is the only one in the market to serve all the domestic UHD channels, has participated in the construction of China's first UHD channel "CCTV 4K Channel", Shanghai's first 4K UHD channel "Laughter Theatre Channel", Beijing Radio and TELEVISION "Winter Olympics DOCUMENTARY 4K UHD channel". In 2020, Sumavision won the bidding of "4K Ultra HD TV Coding Compression System (Phase I) " compression system and monitoring and recording equipment project of China Media Group, and the construction and procurement project of "Seeking Record 4K Channel" of Wasu, making it a worthy leader in the field of UHD video construction.
With 2022 approaching, the Olympics have entered "Beijing time" and the Beijing Winter Olympics will open on February 4, 2022. Shen Haixiong, deputy director of the Publicity Department of the Central Committee of the COMMUNIST Party of China (CPC), director and editor-in-chief of the China Media Group, said that the primary mission of the Olympic Channel after its launch is to serve the Beijing Winter Olympics and Paralympics well, tell the story of China's double Olympics in a comprehensive and three-dimensional way, continue to create a good public opinion atmosphere for the Beijing Winter Olympics, and encourage 300 million people to participate in ice sports. Deliver a wonderful, extraordinary and outstanding Winter Olympics to the global audience. Sumavision(stock code: 300079) will continue to contribute to the development of China's UHD video industry by providing high quality and stable broadcast sources to global audiences, bringing the ultimate smooth and clear visual experience, deepening collaboration with industry partners.
